ABOUT TASTE FINDER
ListeningMind has answered “what are people looking for” and “when do they look for it”. Taste Finder answers the third question: “what do they consider good”. Enter one keyword and get back, as a single ladder, the features, impressions, feelings and life goals that buyers in that category value.
Everything comes from ListeningMind search data. The raw input of every analysis is stored, so reports can be recomputed for free when the lexicon improves.
| Data | What it contains | What it is used for |
|---|---|---|
| Queries and related queries | Real queries around the keyword, monthly volume, query clusters | Primary source of taste words; card size (volume) |
| Searcher demographics | Gender and age per query cluster | Who searches each taste (segments), statistical tests |
| Search results (SERP) | Titles and snippets, People Also Ask, related searches | Sentences where taste words appear, source mix |
| AI Overviews | Google AI Overview text and cited sources | Longer sentences with feelings and reasons, source mix |
| Second-hop capture | Following PAA and related searches one step further | Extra depth for brand and model keywords |
| Keyword metrics | Search intent, AI Overview presence, 48-month trend | Market context, funnel position |
| CEP Finder link | Keyword sense resolution, category entry points | Field detection, context axis |
| Search journeys (optional) | What the same person searched next | Alternatives weighed together; costly, so opt-in |
People choose a feature for how it makes them feel, and want that feeling for what they want out of life (the means-end chain). The ladder draws that flow in four columns.
Usage context (daily, commute, beginner, gift, family…) is counted on a separate axis, not as a layer, so that cards do not mix layers.
Solid lines on the ladder are measured links (the words appeared in the same sentence; thicker = more often). Dashed lines are inferred from sensory-science convention where no evidence was found. Cards resting on one sentence are faded and marked ‘1 source’.
| Who | For | How |
|---|---|---|
| Brand managers | Brand positioning | See which sensory qualities the category values and where your brand stands. |
| Product planning · R&D | Product development | Pick the sensory direction of the next product and find the gaps before development. |
| Marketing · advertising | Messaging · copy | Write copy that starts at the attribute, climbs through perception and emotion, and closes on the value. |
| Content · SEO | Content strategy | Use exploring-stage words for content and pre-purchase consumer words for ads. |
| Research · insight | Research design | Shortlist the questions worth asking before a survey and fill only what search cannot show. |
| Global business · consulting | Market entry · diagnosis | Compare the same category’s taste in Korea, the US and Japan on one map. |
31 genres and 262 fields. 20,605 sensory words and 12,283 emotion words across Korean, English and Japanese. The lists below are read live from the current lexicon and change with it. ★ marks cards specific to that field.
| Field | Attribute cards | Perception cards |
|---|---|---|
| Produce | Bright · TangyClean · LightCrisp · TextureFloralOaky · WoodyOrganic · SeasonalRich · DeepSimpleSmoky · CharredSmooth · MildSweetnessWarm · Soft scent | Easy · UnfussyIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Meat & Seafood | Bright · TangyCharcoal · GrilledChewy · BiteFloralFresh · Clean-tastingMarbled · RichOaky · WoodySimpleSmooth · MildUmami · SavoryWarm · Soft scentWild · Direct from source | Easy · UnfussyIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Vegetables | ★ Freshness★ Origin · Seasonal★ Pre-washed · TrimmedBright · TangyCrisp · CrunchFloralOaky · WoodyOrganic · Pesticide-freeSimpleSmoky · CharredSweetness · UmamiWarm · Soft scent | Clean · Not bitterEasy · UnfussyIndulgentPremium · High-endPretty · PhotogenicRefined · ElegantRich · DeepSubtle · MildTender · SoftTrendingUnusual · Rare |
| Rice & Grains | ★ Fresh milling★ Sticky · Glossy★ Variety · Whole grainBright · TangyFloralNutty · SweetOaky · WoodyOrganic · Eco-grownPoppy · Firm biteSimpleSmoky · CharredWarm · Soft scent | Clean · MildEasy · UnfussyFilling · HeartyIndulgentPremium · High-endPretty · PhotogenicRefined · ElegantSoft · SmoothSpecialty · RareSubtle · MildTrending |
| Eggs | ★ Animal welfare · Free range★ Freshness · Lay date★ Yolk color · SizeAntibiotic-free · Natural feedBright · TangyFloralOaky · WoodySavory · UmamiSimpleSmoky · CharredSpringy · FirmWarm · Soft scent | Clean · No odorEasy · UnfussyIndulgentPremium · High-endPretty · PhotogenicRefined · ElegantRich · Deep flavorSoft · CreamySpecialty · RareSubtle · MildTrending |
| Seafood & Sashimi | ★ Cleaned · Boneless★ Freshness · Live★ Size · MeatinessBright · TangyFirm · SpringyFloralOaky · WoodySimpleSmoky · CharredUmami · SweetnessWarm · Soft scentWild-caught · Clean waters | Clean · Not fishyEasy · UnfussyFatty · RichIndulgentPremium · High-endPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTender · MeltingTrending |
| Nuts & Dried Fruit | ★ Freshness · Portion packs★ Roast level★ Unsalted · No additivesCrunchy · CrispFloralNutty · SweetOaky · WoodyOrganic · Sun-driedSimpleSmoky · CharredTangy · FruityWarm · Soft scent | Chewy · MoistEasy · UnfussyFilling · SatiatingIndulgentLight · Not too sweetPremium · High-endPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Kimchi & Side Dishes | ★ Crunch · Texture★ Domestic ingredients★ Fermentation · Ripeness★ HandmadeFloralOaky · WoodySimpleSmoky · CharredSpicy · FieryTangy · RefreshingTraditional · Old-styleUmami · SavoryWarm · Soft scent | Clean · Less saltyDeep · RichEasy · Crowd-pleasingIndulgentPremium · High-endPretty · PhotogenicRefined · ElegantSmooth · MildSpecialty · RareSubtle · MildTrending |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Food | Bright · TangyClean · LightFloralNatural · UnprocessedOaky · WoodyRich · DeepSimpleSmoky · CharredSmooth · MildSpicy · BoldSweetWarm · Soft scent | Homestyle · HeartyIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · DelicateTrending |
| Condiments | Bright · TangyClean · Low-sodiumFloralOaky · WoodyRich · DeepSimpleSmoky · BBQSmooth · MildSpicy · BoldSweet · UmamiTraditional · AgedWarm · Soft scent | Easy · UnfussyIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Snacks | BBQ · GrilledBright · TangyClean · LightFloralNostalgic · Old-schoolOaky · WoodyRich · DeepSimpleSmooth · MildSpicy · BoldSweetWarm · Soft scent | Easy · UnfussyIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Dairy | Bright · TangyClean · UnsweetenedFloralOaky · WoodyOrganic · FarmRich · NuttySimpleSmokedSmooth · CreamySpicy · BoldSweetWarm · Soft scent | Easy · UnfussyIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Ramen & Noodles | ★ Broth · Soup base★ Non-fried · Lighter★ Noodle chew★ Noodle thicknessBright · TangyFloralOaky · WoodySimpleSmoky · Wok-firedSpicy · FieryUmami · Sweet-saltyWarm · Soft scent | Clean · LightEasy · UnfussyIndulgentNew · ViralPremiumPretty · PhotogenicRefined · ElegantRich · ThickSmooth · MildSubtle · MildUnusual · Limited |
| Frozen & Ready Meals | ★ Easy cook · Quick★ Nutrition · Ingredients★ Portion · Filling★ Restaurant-style · ReplicaBright · TangyCrispy · CrunchyFloralOaky · WoodySimpleSmoky · Char-grilledUmami · Sweet-savoryWarm · Soft scent | Clean · LightEasy · UnfussyIndulgentJuicy · TenderNew · ViralPremiumPretty · PhotogenicRefined · ElegantRich · HeartySpecialty · RareSubtle · Mild |
| Canned Food & Ham | ★ Chunky · Solid★ Meat content★ No additives · Low sodium★ Shelf life · Easy openBright · TangyFloralOaky · WoodySavory · SaltySimpleSmoked · SmokySnappy · SpringyWarm · Soft scent | Clean · Not fishyEasy · UnfussyFatty · RichIndulgentPremium · High-endPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTender · MoistTrending |
| Cereal & Granola | ★ Clusters · Toppings★ Low sugar★ Protein · FiberCrunchy · CrispyFloralFruity · TangyOaky · WoodyOrganic · NaturalSimpleSmoky · CharredSweet · NuttyWarm · Soft scent | Colorful · CuteEasy · UnfussyFilling · HeartyIndulgentLight · Not too sweetNew · ViralPremiumRefined · ElegantSmooth · MildSpecialty · RareSubtle · Mild |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Bakery & Dessert | Bright · TangyClean · LightDense · RichFloralNatural · UnprocessedOaky · WoodyOld-school · TraditionalSimpleSmoky · CharredSmooth · MildSpicy · BoldSweet · ButteryWarm · Soft scent | Easy · UnfussyIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Ice Cream & Bingsu | ★ Ice texture · Snowflake★ Low sugar · Low cal★ ToppingsFloralOaky · WoodyReal milk · NaturalRetro · Old-schoolSimpleSmoky · CharredSpicy · BoldSweet · IndulgentTangy · FruityWarm · Soft scent | Clean · LightCreamy · ChewyCute · PhotogenicEasy · UnfussyIndulgentPremium · LuxuriousRefined · ElegantRich · DeepSpecialty · RareSubtle · MildTrendy · New flavor |
| Chocolate | ★ Cacao · Bittersweet★ Melt · Snap★ Nuts · Filling★ Origin · Bean-to-barFloralFruity · Bright acidityOaky · WoodySimpleSmoky · CharredSpicy · BoldSweet · MilkyWarm · Soft scent | Clean · LightComplex · NuancedEasy · UnfussyIndulgentLightly sweet · SubtleLovely · CuteLuxurious · ArtisanRich · DenseSmooth · MildSpecialty · RareTrendy · Buzzworthy |
| Cakes & Macarons | ★ Lettering · Custom★ Sponge · Filling★ Sweetness levelEarl grey · FloralFruity · TangyOaky · WoodySimple · MinimalSmoky · CharredSpicy · BoldSweet · CreamyWarm · Soft scent | Clean · LightDense · RichEasy · UnfussyIndulgentLovely · PastelLuxurious · Hotel-gradeMoist · FluffyRefined · ElegantSpecialty · RareSubtle · MildTrendy · Instagrammable |
| Rice Cakes & Traditional Sweets | ★ Crispy · Flaky★ Made fresh★ Nutty · RoastedBright · TangyFloralLocal · NaturalOaky · WoodySimpleSmoky · CharredSpicy · BoldSweet · SyrupyTraditional · Old-styleWarm · Soft scent | Chewy · SoftClean · LightEasy · UnfussyIndulgentMild · SubtleNeat · ElegantPremium · LuxuriousPretty · PhotogenicRich · DeepSpecialty · RareTrendy · Retro-chic |
| Candy & Gummies | ★ Chewy · Bouncy★ Sour · Tart★ Sugar-free · Low sugarColorful · VividFloralFruity · BrightOaky · WoodyReal juice · No dyesRetro · Old-schoolSimpleSmoky · CharredSweet · MilkyWarm · Soft scent | Clean · Not stickyCute · CharacterEasy · UnfussyIndulgentPremium · LuxuriousRefined · ElegantRich · DeepSmooth · MildSpecialty · RareSubtle · MildTrendy · Buzzworthy |
| Jam, Honey & Spreads | ★ Fruit content★ Pure · Raw honey★ SpreadabilityFloral · AcaciaOaky · WoodyOrganic · No additivesSimpleSmoky · CharredSpicy · BoldSweet · CaramelTangy · ZestyWarm · Soft scent | Clean · LightEasy · UnfussyIndulgentLightly sweet · MildPremium · LuxuriousPretty jar · CuteRefined · ElegantRich · ThickSmooth · MildSpecialty · RareTrending |
| Home Baking Ingredients | ★ Content · Purity★ Pre-portioned · Easy★ Reliable resultsBright · TangyButtery · FlavorfulFloralOaky · WoodyOrganic · UnbleachedSimpleSmoky · CharredSpicy · BoldWarm · Soft scent | Clean · No off-notesEasy · UnfussyIndulgentMoist · FluffyPremium · Pro-gradePretty · PhotogenicRefined · ElegantRich · Deep flavorSpecialty · RareSubtle · MildTrendy · Buzzworthy |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Beverage | ★ Fizz · Carbonation★ Minerals · Water taste★ Zero · Low sugarBold · PunchyClean · LightCrisp · CitrusyFloralNatural · Cold-pressedOaky · WoodyRich · Full-bodiedSimpleSmokySmoothSweetWarm · Soft scent | IndulgentLight · EasyPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Coffee | Acidity · FruityBold · PunchyClean · LightDark roastFloralNatural processNutty · SweetOaky · WoodyRich · Full-bodiedSimpleSmoothWarm · Soft scent | IndulgentLight · EasyPremiumPretty · PhotogenicRefined · ElegantSingle origin · Micro-lotSubtle · DelicateTrending |
| Tea | Bold · PunchyCaffeine-free · OrganicClean · LightCrisp · CitrusyFloralOaky · WoodySimpleSmokedSmoothStrong · AstringentToasty · NuttyWarm · Soft scent | IndulgentLight · EasyPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · ClearTrending |
| Juice | ★ Concentrate · Extract★ Freshness · Raw★ Pulp · Texture★ Veggie · GreenBold · PunchyCold-pressed · PureFloralOaky · WoodySimpleSmokySweetTangy · CitrusWarm · Soft scent | Clean · CrispIndulgentLight · EasyLight · MildPremium · LuxuriousPretty · PhotogenicRefined · ElegantRich · Full-bodiedSmoothSpecialty · RareTrendy · Buzzworthy |
| Bottled Water | ★ Carbonation★ Minerals · Hardness★ pH · AlkalineBold · PunchyFloralLabel-free · SimpleLemon · FlavoredNatural sourceOaky · WoodySmokySweetWarm · Soft scent | Clean · Easy to drinkHeavy · MetallicIndulgentLight · EasyPremium · LuxuriousPretty · PhotogenicRefined · ElegantSoft · MellowSpecialty · RareSubtle · DelicateTrending |
| Energy & Functional Drinks | ★ Caffeine · Taurine★ Electrolytes · Hydration★ Functional ingredients★ Zero sugar · Low calBold · VividCitrus · FruityFloralOaky · WoodySimpleSmokySweet · CandyWarm · Soft scent | Crisp · CleanEasygoing · InoffensiveIndulgentIntense · StrongPremiumPretty · PhotogenicRefined · ElegantSmoothSpecialty · RareSubtle · DelicateTrendy · Buzzworthy |
| Plant-based Milk | ★ Froth · Barista★ Nutty · Grainy★ Protein · Nutrition★ Unsweetened · SugarBold · PunchyCrisp · CitrusyFloralOaky · WoodyOrganic · Non-GMOSimpleSmokySweet · VanillaWarm · Soft scent | Clean · No beany tasteIndulgentLight · EasyPremiumPretty · PhotogenicRefined · ElegantRich · ThickSmooth · CreamySpecialty · RareThin · WateryTrendy · Buzzworthy |
| Kombucha & Fermented Drinks | ★ Fizz · Sparkling★ Low sugar · Zero★ Probiotics · Live★ Tart · FunkyBold · PunchyCitrus · FruityFloral · HibiscusNatural · RawOaky · WoodySimpleSmokySweetWarm · Soft scent | Crisp · CleanEasy · ApproachableIndulgentPremiumPretty · PhotogenicRefined · ElegantRich · Full-bodiedSmoothSubtle · DelicateTrendy · HipUnique · Quirky |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Spirits | Bold · PunchyCitrus · DryClean · LightFloralFull-bodiedOaky · WoodySimpleSmoky · PeatySmoothSweet · SherriedWarm · Soft scent | Aged · PremiumIndulgentLight · EasyNiche · Cask strengthPretty · PhotogenicRefined · ElegantSubtle · DelicateTrending |
| Wine | Acidity · MineralBold · PunchyClean · LightFloralFull-bodied · DryNatural · OrganicOaky · WoodySimpleSmokySmoothSweet · FruityWarm · Soft scent | Boutique · Small producerIndulgentLight · EasyPremiumPretty · PhotogenicRefined · ElegantSubtle · DelicateTrending |
| Beer | ★ Aroma · Fruity★ Bitterness · Hops★ Crisp Finish · Dry★ Drinkability · Refreshing★ Foam · Carbonation★ Light · Easy to Drink★ Malt Richness · BodyBitter · HoppyClean · LightFloralHoppy · CitrusMalty · SweetOaky · WoodyRoasty · DarkSimpleSmoothStrong · FullWarm · Soft scent | ★ Craft · Character★ Premium · Authentic★ Staple · Go-ToCraftIndulgentLight · EasyPremiumPretty · PhotogenicRefined · ElegantSubtle · DelicateTrending |
| Soju | ★ ABV · Alcohol bite★ Hangover★ Zero sugarBold · PunchyFloralFruity · ZestyGrain · BaseOaky · WoodyRetroSimpleSmokySweetWarm · Soft scent | Clean · CrispIndulgentLight · EasyNew · BuzzyPremiumPretty · PhotogenicRefined · ElegantSmooth · MildSpecialty · RareStrong · BitterSubtle · Delicate |
| Makgeolli & Korean Traditional Liquor | ★ Body · Thickness★ Fizz★ No additivesBold · PunchyFloral · FruityOaky · WoodyRice · NurukSimpleSmokySweetTangy · AcidicTraditionalWarm · Soft scent | Clean finishHip · BuzzyIndulgentLight · EasyPremiumPretty · PhotogenicRefined · ElegantRich · Full-bodiedSmooth · MildSpecialty · RareSubtle · Delicate |
| Sake | ★ Dry · Sweet level★ Nama · Unfiltered★ Rice polishingBold · PunchyCrisp · CitrusyFruity · Ginjo aromaOaky · WoodyRice · UmamiSimpleSmokySweetWarm · Soft scent | Clean · CrispDelicate · ElegantIndulgentLight · EasyPremiumPretty · PhotogenicRich · FullSmooth · MellowSpecialty · RareSubtle · DelicateTrending |
| Cocktails & Highballs | ★ Booziness★ Fizz★ Sugar · CaloriesCitrus · ZestyColorful · VividFloralOaky · WoodySimpleSmoky · PeatySweet · JuicyWarm · Soft scent | Clean · DryIndulgentLight · EasyPremiumPretty · PhotogenicRich · Full-bodiedSmoothSophisticatedSpecialty · RareSubtle · DelicateTrendy · Hip |
| Non-alcoholic Drinks | ★ Alcohol content★ Calories · Sugar★ Fizz★ True-to-tasteBitter · HoppyBold · PunchyCitrus · ZestyFloralOaky · WoodySimpleSmokySweet · FruityWarm · Soft scent | Clean · CrispIndulgentLight · EasyNew · BuzzyPremiumPretty · PhotogenicRefined · ElegantSmooth · MildSpecialty · RareSubtle · Delicate |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Dining Out | Bright · TangyFloralLong-standingNature-filled spaceOaky · WoodySimpleSmoky · CharredSpicy · BoldSweetWarm · Soft scent | Clean · HygienicEasy · UnfussyIndulgentPremiumPretty · InstagrammableQuiet · UncrowdedRefined · ElegantRich · DeepSmooth · MildSpecialty · RareTrending |
| Cafés | ★ Coffee · Beans★ Seating · Space★ ViewBright · TangyFloralMinimal · ModernOaky · WoodyPlants · DaylightSmoky · CharredSpicy · BoldSweet treatsVintage · RetroWarm · Soft scent | Clean · LightCozyCute · LovelyEasy · UnfussyHot spot · HipIndulgentPremiumQuiet · CalmRefined · ElegantRich · DeepSpecialty · Rare |
| Food Delivery | ★ Delivery speed★ Packaging · Temp★ Portion · ValueBright · TangyFloralFresh ingredientsOaky · WoodySimpleSmoky · CharredSpicy · BoldSweet · SaucyWarm · Soft scent | Heavy · RichIndulgentLight · CleanNew · BuzzyPremiumPretty · PhotogenicRefined · ElegantSmooth · MildSolid · ReliableSpecialty · RareSubtle · Mild |
| Fried Chicken | ★ Crispiness★ Juicy · Tender★ Sauce · SeasoningBright · TangyCharcoal · SmokyFloralFresh chickenOaky · WoodySimpleSpicy · FierySweet · HoneyWarm · Soft scent | Classic · ReliableClean · LightGreasy · HeavyIndulgentNew · BuzzyPremiumPretty · PhotogenicRefined · ElegantSmooth · MildSpecialty · RareSubtle · Mild |
| Pizza | ★ Cheese · Toppings★ Dough · Crust★ Value · SizeBright · TangyFloralFresh ingredientsOaky · WoodySimpleSpicy · SaltySweetWarm · Soft scentWood-fired | ClassicGreasy · HeavyIndulgentLight · CleanNew · BuzzyPremiumPretty · PhotogenicRefined · ElegantSmooth · MildSpecialty · RareSubtle · Mild |
| Burgers & Fast Food | ★ Bun★ Patty · Juicy★ Value · ComboBright · TangyFlame-grilledFloralFresh veggiesOaky · WoodySaucy · SweetSimpleSpicy · BoldWarm · Soft scent | ClassicClean · LightGourmetHeavy · HeartyIndulgentNew · BuzzyPretty · PhotogenicRefined · ElegantSmooth · MildSpecialty · RareSubtle · Mild |
| Korean BBQ Restaurants | ★ Grilled for you★ Meat · Aging★ Sides · BanchanBright · TangyCharcoal · SmokyFloralFresh · LocalMarinade · SweetOaky · WoodyOld-schoolSimpleSpicy · BoldWarm · Soft scent | Clean · No gaminessEasy · UnfussyIndulgentPretty · PhotogenicRefined · ElegantRich · SavorySpecialty · RareSubtle · MildTenderTrendingUpscale · Private |
| Brunch | ★ Eggs · Doneness★ Plating★ PortionBright · TangyFloralFresh · SeasonalMinimal · ModernOaky · WoodySmoky · CharredSpicy · BoldSweet · ButteryWarm · Soft scent | Easy · UnfussyFluffy · MoistHot spot · HipIndulgentLight · FreshPremiumPretty · LovelyQuiet · Laid-backRefined · ElegantRich · DeepSpecialty · Rare |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Health Supplements | ★ Safety · CertificationBright · TangyEasy to takeFloralNo additives · GentleOaky · WoodyPlant-based · NaturalShort ingredient listSmoky · CharredSpicy · BoldSweet · Easy to takeWarm · Soft scent | Easy · UnfussyHigh-doseIndulgentPremiumPretty · PhotogenicRefined · ElegantSpecialty · RareSubtle · MildTrending |
| Vitamins & Supplements | ★ Absorption★ Form · Swallowing★ PotencyBright · TangyClean formulaFloralNatural sourcedOaky · WoodySimpleSmoky · CharredSpicy · BoldSweetWarm · Soft scent | GentleIndulgentOdorlessPopular · TrendingPremiumPretty · PhotogenicRefined · ElegantRich · DeepSpecialty · RareValue · Easygoing |
| Protein Supplements | ★ Digestibility★ Low sugar · Low cal★ Mixability★ Protein contentChocolate · DessertFloralFruity · FreshOaky · WoodySimpleSmoky · CharredSpicy · BoldWarm · Soft scent | Clean · LightIndulgentMild · Clean tastePopular · TrendingPremiumPretty · PhotogenicRefined · ElegantRich · ThickSmooth · MildSpecialty · RareValue |
| Diet Foods | ★ High protein★ Low cal · Low sugar★ SatietyBright · TangyFloralOaky · WoodySimpleSmoked · GrilledSpicy · BoldSweet · DessertWarm · Soft scent | IndulgentJuicy · TenderLight · CleanPopular · TrendingPremiumPretty · PhotogenicRefined · ElegantRich · DeepSpecialty · RareSubtle · MildValue |
| Probiotics | ★ CFU · Strains★ Gut health★ Prebiotics★ SurvivabilityBright · TangyClean formulaFloralOaky · WoodySimpleSmoky · CharredSpicy · BoldSweetWarm · Soft scent | GentleIndulgentPopular · TrendingPremiumPretty · PhotogenicRefined · ElegantRich · DeepSpecialty · RareSubtle · MildValue · Easygoing |
| Red Ginseng & Health Extracts | ★ Ginsenosides★ Origin★ Sticks · Single serveBitter · HerbalBright · TangyFloralSimpleSmoky · CharredSpicy · BoldSweet · HoneyedWarm · Soft scentWhole · Natural | Clean · LightIndulgentMild · Less bitterPremiumPretty · PhotogenicRefined · ElegantRich · ConcentratedSmooth · MildSpecialty · RareTrendingValue |
| Inner Beauty & Collagen | ★ Elasticity · Hydration★ Form · Jelly stick★ Low molecular★ PotencyFloralFruity · FreshNatural sourcedOaky · WoodySimpleSmoky · CharredSpicy · BoldSweetWarm · Soft scent | Clean · LightEasy · UnfussyIndulgentLovely packagingNo fishy tastePopular · TrendingPremiumRefined · ElegantRich · DeepSmooth · MildSpecialty · Rare |
| Senior Health Foods | ★ Balanced nutrition★ Easy to chew★ Low sodium · Low sugar★ Single serve · Easy prepBright · TangyFloralNatural ingredientsOaky · WoodySimpleSmoky · CharredSpicy · BoldSweetWarm · Soft scent | Familiar tasteHearty · FillingIndulgentMild · Gentle tasteNeat · CleanPremiumPretty · PhotogenicRefined · ElegantSmooth · MildSpecialty · RareTrending |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Apparel | Hand feelMinimal · BasicNatural fibersVintage · RetroVivid · BoldWeighty · Structured | Casual · EasygoingClean · NeatLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicSensual · GlamSubtle · MutedTrendy · Hip |
| Outerwear | Cozy · WarmMinimal · BasicSolid · SubstantialVintage · RetroVivid · Bold | Casual · EasygoingClean · NeatLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicSubtle · MutedTrendy · Hip |
| Innerwear | Minimal · BasicNatural fibersSoft feelVintage · Retro | Breathable · HygienicCasual · EasygoingLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicSensual · LingerieSubtle · MutedTrendy · Hip |
| Sportswear | Minimal · BasicStretchVintage · RetroVivid · Bold | Breathable · TechnicalCasual · EasygoingFit · SilhouetteLovely · FeminineLuxury · High-endNiche · UniqueSensual · GlamTrendy · Hip |
| Kidswear | ColorfulMinimal · BasicNatural fibersSoft feelVintage · Retro | Casual · EasygoingCute · CharacterLuxury · High-endNiche · UniqueRefined · ChicSafe · GentleTrendy · Hip |
| Denim & Jeans | ★ Fabric · Weight★ Fit · Silhouette★ Stretch★ Wash · ShadeBasic · SimpleVintage · Retro | Casual · VersatileLovely · FeminineLuxury · High-endNiche · UniqueRefined · FlatteringSoft · WearableTrendy · Hip |
| Knitwear & Sweaters | ★ Fiber blend★ Itchiness★ Pilling · Shape★ Warmth · ThicknessBasic · SolidVintage · PatternedWool · Natural fibers | Casual · EasygoingLovely · BrightLuxuryNiche · UniqueRefined · ChicSoft · CozyTrendy · Hip |
| Suits & Shirts | ★ Fabric · Weave★ Stretch · Mobility★ Tailored fit★ Wrinkle freeMinimal · BasicNatural fibersVintage · Retro | Casual · EasygoingClassic · LuxeLovely · FeminineNeat · CrispNiche · UniqueRefined · SharpStately · SolidTrendy · Hip |
| Swimwear | ★ Chlorine resistant★ Coverage★ Quick dry★ Support · HoldRetro · VintageSimple · SolidVivid · Bold | Lovely · SweetLuxury · High-endNiche · UniqueRefined · SlimmingTrendy · HipUnderstated |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Footwear | ★ Bounce · Propulsion★ Breathable★ Lightweight★ Support · StabilityChunky · PlatformCushioningMinimal · BasicNatural fibersSturdy · DurableVintage · Retro | Casual · EasygoingClean · NeatLimited · CollabLovely · FeminineLuxury · High-endRefined · ChicTrendy · Hip |
| Sneakers | ★ Lightweight★ Sizing · WidthChunky · PlatformCushioning · Step-inLeather · SuedeMinimal · SimpleVintage · Retro | Casual · VersatileClean · NeatLimited · CollabLovely · FeminineLuxury · High-endRefined · ChicTrendy · Hip |
| Running Shoes | ★ Bounce · Propulsion★ Breathable · Mesh★ Lightweight★ Support · StabilityColor · VividCushioningMinimal · BasicVintage · Retro | Lovely · FeminineLuxury · High-endNiche · UniqueSleek · RefinedSturdy · DurableTrendy · HipVersatile · All-round |
| Boots | ★ Shaft fit · On-off★ Warmth · Insulation★ Waterproof · GripChunky · Heel heightLeather · SuedeMinimal · BasicVintage · Workwear | Casual · EasygoingLovely · FeminineLuxe · ClassicNiche · UniqueRefined · ChicRugged · SturdyTrendy · Hip |
| Sandals & Slides | ★ Lightweight★ Strap · Secure fit★ Waterproof · Non-slipCushion · SquishyLeather · CorkMinimal · SimplePlatform · WedgeVintage · Retro | Casual · EasygoingClean · NeatLuxury · High-endNiche · UniquePretty · FeminineRefined · ChicTrendy · Hip |
| Dress Shoes, Loafers & Heels | ★ Blister-free fit★ Heel height · Type★ Shine · PatentCushion · Soft leatherLeather · SuedeMinimal · SimpleVintage · Retro | Casual · EasygoingLovely · FeminineLuxe · ClassicNeat · FormalNiche · UniqueRefined · ElegantTrendy · Hip |
| Hiking & Trekking Shoes | ★ Ankle support★ Grip · Traction★ Lightweight★ Waterproof · BreathableColor · VividCushioningMinimal · BasicVintage · Retro | Casual · VersatileGorpcore · HipLovely · FeminineLuxury · High-endNiche · UniqueRugged · DurableSleek · Stylish |
| Kids' Shoes | ★ Lightweight★ Non-slip · Toe guard★ Sizing · Width★ Velcro · Easy onColor · Light-upCushion · FlexibleMinimal · BasicVintage · Retro | Casual · VersatileClean · NeatCute · AdorableLuxury · High-endNiche · UniqueRefined · ChicSturdy · DurableTrendy · Hip |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Bags | Minimal · BasicNatural fibersSoft feelSolid · SubstantialVintage · RetroVivid · Bold | Casual · EasygoingClean · NeatLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicTrendy · Hip |
| Wallets | ★ Slim · Compact★ Storage · Slots★ Zip · ClosureColor · AccentLeather · MaterialMinimal · SimpleVintage · Retro | Casual · EasygoingCute · LovelyLuxe · ClassicNiche · UniqueRefined · ChicSturdy · DurableTrendy · Hip |
| Backpacks | ★ Lightweight★ Storage · Pockets★ Straps · Back panel★ Water resistantCanvas · LeatherMinimal · SimpleVintage · Retro | Casual · VersatileClean · FormalLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicSturdy · DurableTrendy · Hip |
| Hats & Caps | ★ Brim · Sun block★ Size · Depth★ Warmth · LinedMinimal · SimpleVintage · WashedWool · Cotton · Straw | Casual · VersatileCute · LovelyFlattering · ChicLuxury · High-endNiche · UniqueTrendy · Street |
| Scarves & Mufflers | ★ Itch · Skin feel★ Pilling · Care★ Warmth · ThicknessCashmere · WoolPattern · ColorPlain · BasicVintage · Retro | Casual · EasygoingLuxe · ClassicMuted · SubtleNiche · UniquePretty · FeminineRefined · ElegantSoft · PlushTrendy · Hip |
| Socks & Hosiery | ★ Compression · Shaping★ Runs · Holes★ Stay-put fit★ Wicking · Odor controlCotton · WoolPattern · ColorPlain · BasicVintage · Retro | Casual · VersatileCute · LovelyElegant · Leg lineLuxury · High-endNiche · UniqueSoft · PlushTrendy · Hip |
| Belts | ★ Buckle · Fastening★ Length · AdjustableLeather · Full-grainLogo · StatementMinimal · SimpleVintage · Western | Casual · EasygoingLovely · FeminineLuxe · ClassicNeat · FormalNiche · UniqueRefined · ChicSturdy · DurableTrendy · Hip |
| Umbrellas & Parasols | ★ Auto · One-touch★ Light · Compact★ UV block · Shade★ Windproof · RibsPattern · ColorPlain · SimpleVintage · Retro | Casual · VersatileClean · NeatLuxe · ClassicNiche · UniquePretty · LovelyRefined · ChicTrendy · Hip |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Jewelry | Bold · StatementGemstone · PearlMinimal · BasicVintage · RetroVivid · Bold | Casual · EasygoingClean · NeatHandmade · CustomLovely · FeminineLuxury · High-endRefined · ChicSensual · GlamSubtle · MutedTrendy · Hip |
| Watches | Large · DiverLeather · Fabric strapMinimal · BasicSubstantial · PresenceVintage · Retro | Casual · EasygoingClean · NeatLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicTrendy · Hip |
| Eyewear | Acetate · TitaniumMinimal · BasicThick-rim · BoldVintage · RetroVivid · Bold | Casual · EasygoingClean · NeatIntellectual · NeatLovely · FeminineLuxury · High-endNiche · UniqueTrendy · Hip |
| Rings & Couple Rings | ★ Fit · Sizing★ Metal★ Stones · Diamond★ Tarnish-free · DurableBold · WideMinimal · SlimVintage · Antique | Casual · EasygoingLovely · CuteLuxurious · UpscaleNiche · UniqueRefined · ElegantTrendy · Hip |
| Necklaces | ★ Length · Layering★ Metal · Plating★ Tarnish · Tangle-freeBold · Chunky chainMinimal · Fine chainPearl · Natural stoneVintage · Antique | Casual · EasygoingLovely · CuteLuxurious · UpscaleNiche · UniqueRefined · ElegantSubtle · UnderstatedTrendy · Hip |
| Earrings | ★ Hypoallergenic★ Lightweight★ Secure backingBold · DropMinimal · PetitePearl · Natural stoneVintage · Antique | Casual · EasygoingLovely · CuteLuxurious · UpscaleNiche · UniqueRefined · ElegantTrendy · Hip |
| Sunglasses | ★ Fit · Weight★ Lens tint★ UV · PolarizedMinimal · Wire frameOversized · BoldRetro · Vintage | Casual · EasygoingChic · CoolDesigner · UpscaleLovely · FeminineNiche · UniqueTrendy · Hip |
| Hair Accessories | ★ Hold · Grip★ No dents · GentleMinimal · SimpleNatural materialsOversized · BoldVintage · Retro | Casual · EasygoingElegant · GracefulLovely · CuteLuxury · High-endNiche · UniqueSoft · PlushTrendy · Hip |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Makeup | ★ GentleBlendableFull coverageLong-wearingMinimal · BasicNatural · Fresh-facedVintage · RetroVivid · Bold | Casual · EasygoingGlossy · GlamLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicSubtle · MutedTrendy · Hip |
| Nails | Minimal · BasicNatural · NudeRetro · ClassicVivid · Bold | Casual · EasygoingClean · NeatLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicSubtle · MutedTrendy · Hip |
| Lipstick & Lip Tint | ★ Hydrating★ Long wear · Stain★ Matte · GlossyMinimal · BasicSmooth glideVintage · RetroVivid · Bold | Casual · EasygoingChic · SophisticatedLovely · RosyLuxury · High-endNiche · UniqueSubtle · MLBBTrendy · On-trend |
| Foundation & Cushion | ★ Coverage★ Finish★ Long wear★ Shade matchMinimal · BasicThin · AdherentVintage · Retro | Bright · RadiantCasual · EasygoingClean · EvenLuxurious · UpscaleNatural · Skin-likeNiche · UniqueRefined · ChicTrendy · Hip |
| Eyeshadow | ★ Blendability★ Pigment · Adhesion★ Shade curation★ Shimmer · GlitterMinimal · BasicVintage · RetroVivid · Bold | Casual · EasygoingDeep · SmokyLovely · RosyLuxury · High-endNiche · UniqueRefined · ChicSubtle · NaturalTrendy · On-trend |
| Mascara & Eyeliner | ★ Curl hold★ Precise drawing★ Smudge-proof★ Volume · LengthIntense · Jet blackMinimal · BasicVintage · Retro | Casual · EasygoingChic · SharpClean · NeatLovely · Doe-eyedLuxury · High-endNatural · SubtleNiche · UniqueTrendy · Hip |
| Blush & Highlighter | ★ Blendability★ Glow · Shimmer★ Payoff · WearMinimal · BasicSoft · PowderyVintage · RetroVivid · Bold | Casual · EasygoingLovely · FlushedLuxury · High-endNiche · UniqueRefined · ElegantSubtle · NaturalTrendy · On-trend |
| Makeup Tools | ★ No shedding · Durable★ Seamless blending★ Synthetic · Vegan★ Washable · HygienicMinimal · BasicNatural hair · WoodSoft bristlesVintage · Retro | Affordable · PracticalCute · LovelyNiche · UniquePremium · Well-madeSleek · StylishTrendy · Hip |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Skincare | ★ Brightening★ Hydration★ Pores · Texture★ SoothingClean · GentleFresh · Non-irritatingFresh · RefreshingHydratingRich · NourishingShort ingredient listSweet scentVintage · Retro | Casual · EasygoingLight · SubtleLovely · FeminineNiche · UniquePremium lineTexture · GlowTrendy · Hip |
| Sunscreen | ★ Eye sting★ Mineral · Chemical filter★ No white cast · Adherence★ Protection · Staying powerMatte · LightweightMinimal · BasicVintage · Retro | Dewy · SmoothGentle · MildLuxury · High-endNiche · UniqueRefined · ChicTone-up · BrightTrendy · HipValue · Easygoing |
| Facial Cleanser | ★ Cleansing power★ Lather · Emulsion★ Low pH · No tightnessMinimal · BasicPlant-based · VeganSqueaky cleanVintage · Retro | Clear · BrightGentle · MildLuxury · High-endNiche · UniqueRefined · ChicSoft · SuppleTrendy · HipValue · Easygoing |
| Toner | ★ Exfoliation · Texture★ Hydration · Absorption★ Soothing · CoolingBotanical · VeganLight · WateryMinimal · BasicVintage · Retro | Clear · BrightGentle · MildLuxury · High-endMoist · SoftNiche · UniqueRefined · ChicTrendy · HipValue · Easygoing |
| Serum & Ampoule | ★ Absorption★ Anti-aging · Firming★ Brightening · Spots★ Soothing · Blemish careConcentrated · RichMinimal · BasicVintage · Retro | Casual · EasygoingGentle · MildGlow · RadianceLuxurious · PremiumMoist · SoftNiche · UniqueRefined · ChicTrendy · Hip |
| Moisturizer | ★ Barrier · Soothing★ Moisture · Long-lasting★ Nourishing · FirmingLight · GelMinimal · BasicRich · ThickVintage · Retro | Gentle · MildGlow · RadianceLuxurious · PremiumMoist · SoftNiche · UniqueRefined · ChicTrendy · HipValue · Easygoing |
| Sheet Mask | ★ Essence-soaked★ Fit · Sheet★ Soothing · CoolingBotanical · VeganLight · No residueMinimal · BasicVintage · Retro | Buzzy · TrendingGentle · MildGlow · BrightLuxury · High-endMoist · SoftNiche · UniqueRefined · ChicValue · Easygoing |
| Men's Skincare | ★ All-in-one★ Hydration★ Oil control★ Razor burn · SoothingLight · Non-greasyMinimal · BasicVintage · Retro | Gentle · MildGroomed · NeatLovely · FeminineLuxury · High-endNiche · UniqueSmooth · SoftTrendy · HipValue · Easygoing |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Haircare | Clarifying scalpFloralFresh · Citrus scentGentle · Silicone-freeMinimal · BasicSilkySweet scentVintage · Retro | Casual · EasygoingLight scentLovely · FeminineLuxury · High-endNiche · UniqueSmooth · TamedTrendy · HipVolume · Body |
| Body & Hygiene | FloralFresh · CitrusGentle · Low-irritationMinimal · BasicMoist · SmoothRefreshed · CleanSweet scentVintage · RetroWarm · Lingering | Casual · EasygoingLight scentLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicTrendy · Hip |
| Fragrance | Citrus · FreshFloralGourmand · SweetMinimal · BasicMusk · Skin-likeNatural · GreenSmoky · IncenseVintage · ClassicVivid · BoldWoody | Casual · EasygoingClean · SoapyHeavy · Long-lastingLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicSensual · GlamSoft feelSubtle · Close to skinTrendy · Hip |
| Shampoo & Treatment | ★ Hair fall · Roots★ Repair · Damage care★ Scalp · CleansingFloralMenthol · CoolingMinimal · BasicMusk · SoapyVintage · Retro | Casual · EasygoingClean · LightLovely · FeminineLuxurious · Salon-gradeNiche · UniqueRefined · ChicSilky · SmoothSubtle · LingeringTrendy · Hip |
| Hair Styling | ★ Hold · Staying power★ No residue · Washable★ Shine · Finish★ Volume · LiftClassic · RetroMinimal · BasicWoody | Lovely · FeminineLuxury · High-endNatural · EffortlessNiche · UniqueRefined · NeatSoft · CurlTrendy · Hip |
| Body Lotion & Oil | ★ Absorption · Non-greasy★ Moisture · Dry patches★ Scent longevityFloralMinimal · BasicMusk · SoapyRich · ThickSweet · VanillaVintage · Retro | Casual · EasygoingLovely · FeminineLuxurious · PremiumNiche · UniqueRefined · ChicSensual · AlluringSilky · SmoothSubtle · Soft scentTrendy · Hip |
| Deodorant | ★ Formula · Aluminum-free★ No marks · No stains★ Odor control★ Sweat control · DryCitrus · CoolingMinimal · BasicMusk · PowderyVintage · Retro | Clean · NeatGlide · SmoothLovely · FeminineLuxury · High-endNiche · UniqueRefined · ChicTrendy · HipUnscented · SubtleValue · Easygoing |
| Oral Care | ★ Breath · Odor★ Gums · Sensitivity★ Plaque removal★ Whitening · Stain removalFruity · Sweet flavorMinimal · BasicMint · CoolVintage · Retro | Clean · SqueakyLovely · FeminineLuxury · High-endMild · Non-irritatingNiche · UniqueRefined · ChicSoft · TenderTrendy · HipValue · Easygoing |
| Hand Cream | ★ Absorption · Non-greasy★ Moisture · Cracked skin★ Scent longevityFloralMinimal · BasicMusk · SoapyRich · ThickSweet · VanillaVintage · Retro | Casual · EasygoingLovely · PrettyLuxurious · PremiumNiche · UniqueRefined · ChicSoft · SuppleSubtle · Soft scentTrendy · Hip |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Interior | Clean · TidyCozy · SoftMinimal · ModernNatural materialsStatement · BoldVintage · Antique | Artisan · RareCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicSubtle · CalmTrending |
| Furniture | Cozy · SoftMinimal · ModernNatural materialsSolid · SturdyStatement · BoldVintage · Antique | Artisan · RareClean · TidyCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicTrending |
| Lighting | Bright · StrongMinimal · ModernNatural light · MaterialsSoft glowVintage · AntiqueWarm light | Artisan · RareBright · Clear lightCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicTrending |
| Sofas | ★ Cushion · Resilience★ Reclining · Modular★ Stain · Water ResistanceLeather · Natural FabricMinimal · ModernVintage · Mid-centuryVivid · Accent Color | Artisan · RareCute · PastelLuxurious · High-endPlush · SoftRefined · ChicTrendy · HipVersatile · Easy |
| Mattresses & Beds | ★ Firmness · Support★ Hygiene · Breathability★ Motion Isolation · Quiet★ Springs · CoreMinimal · Low-profileNatural · OrganicVintage · Antique | Artisan · RareClean · NeatCute · PastelLuxurious · High-endPlush · SoftPractical · EasyRefined · ChicSturdy · DurableTrending |
| Curtains & Blinds | ★ Blackout · Light Blocking★ Insulation · Noise★ Sheer · Light Filtering★ Washable · Easy CareLinen · Natural FibersMinimal · PlainPattern · Accent ColorVintage · Antique | Artisan · RareClean · NeatCute · PastelFlowy · SoftLuxurious · ElegantMuted · UnderstatedPractical · EasyRefined · ChicTrending |
| Rugs & Carpets | ★ Insulation · Floor Warmth★ Non-slip · Noise Dampening★ Pile · Thickness★ Washable · Low SheddingMinimal · SolidPattern · ColorfulVintage · PersianWool · Natural Fibers | Artisan · RareLovely · PastelLuxurious · ElegantRefined · ChicSoft · PlushTrendingVersatile · Easy |
| Desks & Chairs | ★ Adjustability★ Desktop · Storage★ Ergonomic · Posture★ Mesh · BreathableMinimal · SlimSolid WoodVintage · Industrial | Artisan · RareCushy · SoftCute · PastelLuxe · Hotel-likePractical · EasyRefined · StylishSturdy · Wobble-freeTrendy · Desk Setup |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Kitchenware | Minimal · ModernRetro · EnamelSolid · SturdyStatement · BoldUncoated · Eco | Artisan · RareCute · PastelEasy-clean · NonstickFinish · GripLuxe · Hotel-likePractical · EasyTrending |
| Tableware | Minimal · ModernNatural materialsSolid · SturdyStatement · BoldVintage · Antique | Artisan · RareClean · TidyCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicTrending |
| Cleaning & Laundry | Clean linen scentClean · Cleaning powerCozy · SoftFloralFresh · Citrus scentMinimal · ModernNatural · GentlePowerful · Tough stainsVintage · Antique | Artisan · RareCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicSubtle · CalmTrending |
| Bedding | Fresh · HygienicMinimal · ModernNatural materialsSoft · CozySubtle · CalmThick · WeightyVintage · Antique | Artisan · RareCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicTrending |
| Storage & Organization | ★ Clear · Divided★ Easy Access · Mobility★ Space-saving · StackableMinimal · UniformRattan · Natural MaterialsVintage · Antique | Artisan · RareCute · PastelLuxe · Hotel-likeNeat · TidyRefined · ChicSturdy · DurableTrendy · AestheticVersatile · Easy |
| Towels | ★ Absorbency★ Lint-free · No Fraying★ Quick-dry · Odor-free★ Thickness · WeightCotton · OrganicMinimal · SolidVintage · Antique | Artisan · RareCrisp · Fresh-feelingCute · PastelDurable · Holds ShapeLuxurious · Hotel-gradePractical · EasyRefined · ChicSoft · FluffyTrending |
| Candles & Diffusers | ★ Clean Burn · Wick★ Scent Throw · LongevityCitrusFloralGourmand · SweetMinimal · ModernMusk · Clean CottonSoy Wax · Essential OilsVintage · AntiqueWoody | Cute · PastelLuxurious · UpscaleNiche · UniquePractical · EasyRefined · ChicSensual · DreamySubtle · Soft ScentTrending |
| Tumblers & Thermoses | ★ Easy Clean · Hygiene★ Heat · Cold Retention★ Leak-proof★ Portability · GripMinimal · MatteVintage · AntiqueVivid · Colorful | Artisan · RareCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicSturdy · DurableTrendy · Hyped |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Home Appliances | Capacity · BuildGentle · Fine controlMinimal · SimpleNatural breezePowerfulQuiet operationRetro · Classic | Cute · PlayfulHygiene · UpkeepNiche · EnthusiastPractical · EasyPremium · FlagshipRefined · PreciseTrending · Latest |
| Air Purifier | ★ Airflow · Coverage★ Filtration★ Odor removal★ Sensor · Auto modeQuiet · Low noiseRetro · ClassicSlim · Simple | Clean · NeatCute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishTrending · Latest |
| Vacuum Cleaner | ★ Battery · Runtime★ Light · Handling★ Mopping · Automation★ Suction powerQuiet · Low noiseRetro · ClassicSlim · Compact | Cute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishSturdy · SolidTrending · Latest |
| Refrigerator | ★ Capacity · Storage★ Energy efficiency★ Freshness · Temp control★ Ice · WaterFlat · Built-inQuiet · Low noiseRetro · Classic | Clean · NeatNiche · EnthusiastPractical · ValuePremium · LuxePretty colorsRefined · StylishTrending · Latest |
| Washer & Dryer | ★ Capacity★ Cleaning power★ Drying power★ Fabric careQuiet · Low vibrationRetro · ClassicSlim · Stackable | Cute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishSturdy · SolidTrending · Latest |
| Air Conditioner | ★ Airflow · Draft★ Cooling power★ Energy efficiency★ Self-clean · HygieneQuiet · Low noiseRetro · ClassicSlim · Simple | Clean · NeatCute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishTrending · Latest |
| Coffee Machine | ★ Crema · Milk foam★ Easy use · Cleaning★ Extraction · Pressure★ GrinderAcidity · FruityBitter · RoastyCompact · SimpleNutty · SweetRetro · Classic | Cute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishRich · Full-bodiedTrending · Latest |
| Air Fryer | ★ Capacity · Basket★ Cleaning · Coating★ Crispy · Even cooking★ Temp · PresetsQuiet · Low noiseRetro · ClassicSlim · Simple | Niche · EnthusiastPractical · ValuePremium · LuxePretty colors · CuteRefined · StylishTrending · Latest |
| Rice Cooker | ★ Inner pot · Coating★ Modes · Keep warm★ Pressure · IH heating★ Texture · GlossNutty · SweetRetro · ClassicSlim · Simple | Cute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishSturdy · SolidTrending · Latest |
| Hair Dryer | ★ Airflow · Fast dry★ Hair care · Low heat★ Nozzles · Styling★ Weight · GripCompact · FoldableQuiet · Low noiseRetro · Classic | Niche · EnthusiastPractical · ValuePremium · LuxePretty colors · CuteRefined · StylishTrending · Latest |
| Field | Attribute cards | Perception cards |
|---|---|---|
| IT Devices | Heavy · High-performanceMinimal · SimplePerformanceQuiet · CoolRetro · ClassicSmooth handling | Casual · LightCrisp · CleanCute · PlayfulFinish · Typing feelNiche · EnthusiastPremium · FlagshipTrending · Latest |
| Audio | Bass weightCalm · Low-fatigueFlat · NeutralMinimal · SimplePunchy · DynamicRetro · ClassicSmooth · Warm soundTreble · Detail | Casual · LightClarity · SeparationCute · PlayfulDetailed · RefinedNiche · EnthusiastPremium · FlagshipTrending · Latest |
| Smartphone | ★ Battery · Charging★ Camera quality★ Display★ Performance · HeatRetro · ClassicSlim · Light | Niche · EnthusiastPractical · ValuePremium · LuxePretty colors · CuteRefined · StylishTrendy · Hip |
| Laptop | ★ Battery life★ Display · Resolution★ Performance · Specs★ Weight · PortabilityRetro · ClassicSlim · Metal | Clean · NeatCute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishSturdy · SolidTrending · Latest |
| Tablet | ★ Battery · Charging★ Display quality★ Pen · Writing feel★ PerformanceRetro · ClassicSlim · Light | Clean · NeatCute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishTrending · Latest |
| Smartwatch | ★ Battery · Charging★ Fit · Strap★ Health tracking★ Workout · GPSRetro · ClassicRugged · WaterproofSlim · Simple | Cute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishTrendy · Hip |
| Keyboard & Mouse | ★ Grip · Ergonomics★ Switch · Key feel★ Wireless · ConnectionRGB · LightingRetro · TypewriterTKL · CompactTyping sound · Quiet | Niche · EnthusiastPractical · ValuePremium · LuxePretty colors · CuteRefined · PreciseSolid · HeftyTrending · Latest |
| Monitor | ★ Eye care · Anti-glare★ Picture · Color★ Refresh · Response★ Stand · AdjustableBezel-less · SlimRetro · Classic | Clean · NeatCute · PlayfulNiche · EnthusiastPractical · ValuePremium · LuxeRefined · StylishTrending · Latest |
| Wireless Earbuds | ★ Battery · Charging★ Connection · Calls★ Fit · Comfort★ Noise cancellingBassCompact · SimpleRetro · Classic | Clear · CrispNiche · EnthusiastPractical · ValuePremium · LuxePretty colors · CuteRefined · PreciseSmooth · Warm soundTrending · Latest |
| Cameras & Lenses | ★ Autofocus · Burst★ Color · Output★ Image Quality · Sensor★ Lens System · Mount★ Portability · Size★ Resale Value★ Video PerformanceMinimal · SimpleRetro · Classic | ★ All-Round · Hybrid★ Build · Reliability★ Easy to Use★ Feel · Charm★ Pro-GradeCasual · LightCute · PlayfulNiche · EnthusiastPremium · FlagshipRefined · PreciseTrending · Latest |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Automotive | ★ Design · Exterior★ Running cost★ Safety · Reliability★ Space · CargoMinimal · SimpleOpenness · VisibilityPerformancePlanted · SolidQuietnessRetro · ClassicRide comfort | Clean · TidyCute · PlayfulLuxury · PremiumNiche · EnthusiastPractical · EasyRefined · ChicTrending · Latest |
| Motorcycle | Big-bore · WildClassic · NakedMinimal · SimplePlanted · StableQuiet · Low vibrationSmooth ride | Cute · PlayfulFinish · PrecisionLight · Easy to handleNiche · EnthusiastPremium · FlagshipTrending · Latest |
| Bicycle | Cushioned · ComfortableFast · AggressiveMinimal · SimpleRetro · ClassicStiff frame | Cute · PlayfulFinish · PrecisionNiche · EnthusiastPremium · FlagshipRelaxed posture · EasyTrending · Latest |
| Mobility | Minimal · SimpleRetro · ClassicSmooth rideSpeed · PowerStable · SolidSubtle · Quiet | Casual · LightClean · HygienicCute · PlayfulNiche · EnthusiastPremium · FlagshipRefined · PreciseTrending · Latest |
| Electric Vehicles | ★ Acceleration · Drive★ Battery · Durability★ Charging★ Range · EfficiencyFuturistic · BoldMinimal · Pared-backRetro · Classic | Casual · LightCute · PlayfulEco · CleanLuxury · PremiumNiche · EnthusiastQuiet · HushedSleek · RefinedSmooth RideTrendy · Hip |
| SUVs | ★ Fuel Economy★ Off-road · AWD★ Safety · Assist★ Space · CargoBoxy · SquaredMinimal · SimpleRetro · Classic | Cute · PlayfulLuxury · PremiumNiche · EnthusiastPractical · SensibleQuiet · HushedRefined · UrbanSmooth RideSolid · ImposingTrending · Latest |
| Car Care & Detailing | ★ Beading · Durability★ Cleaning Power★ Gloss · Shine★ Paint-safeCitrus · ZestyClean · SoapyMinimal · SimpleRetro · Classic | Casual · LightCute · PlayfulNiche · EnthusiastPremium · Pro-gradeRefined · PreciseSpotless · Like-newSubtle · LightTrendy · Aesthetic |
| Tires | ★ Fuel Efficiency★ Grip · Braking★ Snow · Ice★ Tread LifeMinimal · SimpleRetro · ClassicSporty · Performance | Cute · PlayfulNiche · EnthusiastPlanted · StablePremium · High-endQuiet · Low NoiseRefined · PreciseRide ComfortTrending · LatestValue · Sensible |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Pet | Classic · NostalgicClean · HygienicNatural · EcoPalatable · Eats eagerlySimple · Blends inSoft · Cozy | Cute · AdorableDurable · SturdyLight · Easy to startNiche · EnthusiastPremiumRefined · Well-runTrending · Hot spot |
| Dog Food | ★ Digestion · Stool★ Grain-free · No Additives★ Palatability★ Protein · IngredientsClassic · NostalgicKibble Size · TextureNatural · Whole-foodSavory · AromaSimple · Minimal | Buzz · TrendingClean LabelCute · AdorableNiche · EnthusiastPremium · High-endRefined · Well-runValue · Sensible |
| Cat Food | ★ Grain-free · No Additives★ Palatability★ Protein · Ingredients★ Urinary · HairballClassic · NostalgicKibble Size · TextureNatural · Whole-foodSavory · AromaSimple · Minimal | Buzz · TrendingClean LabelCute · AdorableNiche · EnthusiastPremium · High-endRefined · Well-runValue · Sensible |
| Pet Treats | ★ Chew · Long-lasting★ Dental Care★ Portion · Bite-size★ Single-ingredient · HandmadeClassic · NostalgicNatural · WholePalatability · FlavorSimple · MinimalSoft · Moist | Clean LabelCute · AdorableNiche · EnthusiastPremium · GourmetRefined · Well-runTrending · Hot spotValue · Sensible |
| Cat Litter | ★ Clumping★ Dust · Tracking★ Flushable★ Odor ControlClassic · NostalgicNatural · Plant-basedSimple · MinimalUnscented · Clean | Clean · HygienicCute · AdorableNiche · EnthusiastPremium · High-endRefined · Well-runSoft · FineTrending · Hot spotValue · Sensible |
| Pet Supplies & Toys | ★ Durable · Tough★ Engagement · Activity★ Safe Materials★ Washable · Easy-careClassic · NostalgicColorful · VividMinimal · ModernNatural Materials | Cute · AdorableLight · Easy to startNiche · EnthusiastPlush · SquishyPremiumRefined · ElegantTrendy · Aesthetic |
| Pet Grooming & Hygiene | ★ Absorbency★ Coat · Shine★ Gentle · Mild★ Odor RemovalClassic · NostalgicNatural · BotanicalPowdery · SoapySimple · Minimal | Clean · HygienicCute · AdorableFluffy · SoftNiche · EnthusiastPremiumRefined · Well-runSubtle · LightTrending · Hot spotValue · Sensible |
| Pet Supplements | ★ Easy to Give★ Gut · Digestion★ Joint · Mobility★ Skin · CoatClassic · NostalgicNatural · Additive-freeSimple · Minimal | Buzz · TrendingClean LabelCute · AdorableNiche · EnthusiastPremium · High-endRefined · Well-runValue · Sensible |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Baby | ★ Safety · Non-toxicClassic · NostalgicNatural · EcoSafe · HygienicSimple · MinimalSoft · Gentle | Cute · AdorableLight · Easy to startNiche · EnthusiastPremiumQuiet · Low-noiseRefined · Well-runSturdy · SafeTrending · Hot spot |
| Toys | Classic · NostalgicColorful · BrightSafe · Non-toxicSimple · MinimalSquishy · SoftWooden · Natural | Cute · AdorableDurableLight · Easy to startNiche · EnthusiastPremiumRefined · Well-runTrending · Hot spot |
| Diapers | ★ Absorbency · Leak guard★ Breathability★ Fit · Waistband★ Thin · LightClassic · NostalgicOrganic · Chemical-freeSimple · Minimal | Cute · PrintsDry · FreshLight · Easy to startNiche · EnthusiastPremiumRefined · Well-runSoftness · TouchTrending · Hot spot |
| Infant Formula | ★ Digestion · Tummy★ Ingredients · Nutrients★ Mixing · DissolvingClassic · NostalgicOrganic · Clean milkSimple · MinimalTaste · Creaminess | Clean · Light tasteCute · AdorableEasy · Good valueGentle · MildNiche · EnthusiastPremiumRefined · Well-runTrending · Hot spot |
| Strollers | ★ Folding · Portable★ Handling · Steering★ Lightweight★ Ride · SuspensionClassic · NostalgicSimple · MinimalSturdy · Stable | Cushioned · CozyCute · AdorableLuxury · PremiumNiche · EnthusiastPractical · BasicStylish · SleekTrending · Hot spot |
| Baby Food | ★ Additive-free · No salt★ Nutrition · Iron★ Portions · Storage★ Texture · ConsistencyClassic · NostalgicOrganic · LocalSimple · MinimalTaste · Appetite | Cute · AdorableEasy · Hassle-freeHygienic · CleanNiche · EnthusiastPremium · HandmadeRefined · Well-runSoft · MildTrending · Hot spot |
| Car Seats | ★ Breathable★ Recline · Adjust★ Safety · Protection★ Swivel · InstallClassic · NostalgicSimple · MinimalSturdy · Weight | Cushion · Seat feelCute · AdorableLuxury · PremiumNiche · EnthusiastPractical · ValueSleek · StylishTrending · Hot spot |
| Baby Skincare | ★ Low-irritation · Free-from★ Moisture · Barrier★ Texture · AbsorptionClassic · NostalgicNatural · Plant-basedPowdery · Baby scentSimple · Minimal | Cute · PackagingFresh · CleanGentle · Soft skinLight · Easy to startNiche · EnthusiastPremiumRefined · Well-runSubtle · FaintTrending · Hot spot |
| Kids Books & Learning Toys | ★ Durable · Safe finish★ Interactive · Play★ Learning · Development★ Story · IllustrationClassic · NostalgicColorful · BrightSimple · MinimalWooden · Non-toxic | Classic · Award-winningCute · CharmingGentle · QuietLight · Easy to startQuirky · OriginalRefined · Well-runTrending · Hot spot |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Sports & Outdoor | Classic · NostalgicCushionedNatural · EcoPerformance · ResponsiveSerious · Pro-gradeSimple · Minimal | Cute · AdorableFeel · PrecisionLight · Easy to startNiche · EnthusiastPremiumTrending · Hot spotWaterproof · Breathable |
| Fitness | Bodyweight · FunctionalClassic · NostalgicIntense · ActiveSimple · Minimal | Cute · AdorableForm · StructuredHigh-intensityLight · Easy to startLine · BalanceLow-intensity · GentleNiche · EnthusiastPremiumQuiet · Low-noiseTrending · Hot spot |
| Camping | Classic · Nostalgic campingCozy · SnugNature · WoodQuiet · CalmSerious · Heavy-dutySimple · Minimal | Cute · AdorableEasy setupNiche · EnthusiastPremiumRefined · Well-runTrending · Hot spotWaterproof · Low condensation |
| Golf | ★ Distance★ Feel · Sound★ Forgiveness · Accuracy★ Spin · TrajectoryBold · ColorfulClassic · NostalgicSimple · Minimal | Cute · AdorableLight · Easy to startLuxury · ClassicNiche · EnthusiastRefined · TailoredSolid · StableTrendy · Hip |
| Hiking | ★ Grip · Support★ Light · Packable★ Warmth · Windproof★ Waterproof · BreathableClassic · NostalgicDurable · RuggedSimple · Minimal | Casual · VersatileCute · AdorableGorpcore · HipMuted · Earth tonesNiche · EnthusiastPremiumStylish · Slim fit |
| Yoga & Pilates | ★ Grip · Non-slip★ Stretch · Support★ Sweat-wicking★ Thickness · DensityClassic · NostalgicNatural rubber · EcoSimple · Minimal | Buttery softLight · Easy to startMuted · NeutralNiche · EnthusiastPastel · PrettyPremiumSleek · FlatteringTrending · Hot spot |
| Swimming | ★ Anti-fog · Vision★ Chlorine-resistant★ Low drag · Speed★ Seal · No leaksBold · PrintClassic · NostalgicSimple · Minimal | Basic · SimpleComfort fit · SoftCute · PrettyNiche · EnthusiastPremiumSleek · StreamlinedTrending · Hot spot |
| Ski & Snowboard | ★ Edge · Control★ Flex · Pop★ Lightweight★ Waterproof · WarmBold · NeonClassic · NostalgicSimple · Minimal | Cozy · PlushCute · AdorableHip · StreetLight · Easy to startLuxury · PremiumNiche · EnthusiastSleek · Slim fit |
| Fishing | ★ Casting · Distance★ Drag · Retrieve★ Light · Balance★ Sensitivity · FeelClassic · NostalgicDurable · Corrosion-proofSimple · Minimal | Cute · AdorableHigh-end · FlagshipNiche · EnthusiastSleek · SharpSoft action · SuppleTrending · Hot spotValue · Basic |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Travel & Stay | Activity · ThrillNature · ViewNostalgic · Old charmSimple · Minimal | Charming · PrettyClean · NewCozy · SnugHidden gemLight · Easy to startLuxury · ResortQuiet · CalmRefined · Well-runTrending · Hot spot |
| Hotels | ★ Breakfast · Dining★ Facilities★ Service★ ViewBed · BeddingClassic · HeritageCleanlinessModern · New | Cute · AdorableLight · Easy to startLuxury · UpscaleNiche · EnthusiastQuiet · PrivateStylish · ChicTrendy · Hot spot |
| Pensions & Glamping | ★ Amenities★ BBQ · Fire pit★ Private pool · Hot tub★ SceneryClean · Well-keptModern · NewRustic · Timber | Aesthetic · PhotogenicCozy · HomeyCute · AdorableNiche · EnthusiastPremiumRefined · Well-runSecluded · PrivateValue |
| Resorts | ★ Activities★ Breakfast · Dining★ Ocean view · Beach★ Pools · Water parkClassic · NostalgicClean · MaintainedModern · Renovated | Cute · AdorableExotic · UniqueLuxury · UpscaleQuiet · UncrowdedRefined · Well-runTrending · Hot spotValue |
| Overseas Travel | ★ All-inclusive · No extras★ Guide · Tour leader★ Hotels · Meals★ ItineraryHistory · HeritageSimple · Minimal | Cute · AdorableLuxury · PremiumOffbeat · Hidden gemsRefined · Well-runTrending · PhotogenicValue · Deals |
| Airlines | ★ Baggage · Miles★ In-flight service★ On-time · Nonstop★ Seat · LegroomClassic · NostalgicClean · New aircraftSimple · Minimal | Courteous · PolishedCute · AdorableNiche · EnthusiastPremium · LuxurySmooth ride · LandingTrending · Hot spotValue · Low fare |
| Theme Parks | ★ Parades · Shows★ Rides · Attractions★ Theming · World★ Wait times · CrowdsClassic · NostalgicClean · MaintainedSimple · Minimal | PremiumRefined · Well-runTrending · PhotogenicUnique · UnusualValue · DiscountsWhimsical · Cute |
| Luggage & Travel Gear | ★ Capacity · Expandable★ Lightweight★ Lock · Security★ Wheels · RollingMinimal · SimpleRetro · ClassicSturdy · DurableVivid · Colorful | Cute · PastelLuxury · PremiumNiche · EnthusiastRefined · ChicTrending · Hot spotValue |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Books & Media | Dark · HeavyIntense · BoldMinimal · RestrainedNatural · UnderstatedRetro · Classic | Clear · CrispComforting · WarmHeavy · SeriousLight · CasualNiche · IndiePremiumRefined · PolishedRomantic · SweetTrending |
| Music | Acoustic · RawDark · HeavyIntense · BoldMinimal · RestrainedRetro · Classic | Clean mixGentle · WarmHeavy · SeriousLight · CasualNiche · IndiePremiumRefined · PolishedSweet · RomanticTrending |
| Gaming | Action · IntenseDark · HardcoreMinimal · RestrainedNature · FarmingRetro · Classic games | Casual · GentleCute · HeartwarmingDeep · ImmersiveDirection · PolishLight · CasualNiche · IndiePremiumTrending |
| Movies | ★ Acting · Cast★ Music · Soundtrack★ Story · Script★ Visuals · DirectionClassic · RetroMinimal · RestrainedSpectacle · Action | Charming · SweetIndie · ArthouseLight · PopcornPremiumQuiet · UnderstatedRefined · PolishedTrendingWeighty · Haunting |
| Dramas & Streaming | ★ Acting · Chemistry★ Binge-worthy★ Direction · Visuals★ Story · PacingIntense · EdgyMinimal · RestrainedRetro · Classic | Buzzy · TrendingLight · EasyPremiumRefined · PolishedSweet · RomanticUnique · GenreWeighty · Well-made |
| Webtoons & Web Novels | ★ Art style★ Characters★ Plot · Worldbuilding★ Updates · LengthIntense · ExplicitMinimal · RestrainedRetro · Classic | Buzzy · TrendingDark · HeavyLight · BreezyOriginal · QuirkyPremiumRefined · PolishedSweet · Cute |
| Performances & Musicals | ★ Cast★ Seat · Sightline★ Songs · Vocals★ StagingClassic · RevivalMinimal · Restrained | Cute · HeartwarmingExperimentalGrand · PowerfulLavish · GlamorousLight · ComedicRefined · PolishedTrending |
| Podcasts & Audiobooks | ★ Audio · Editing★ Hosts · Banter★ Informative · Insight★ Voice · NarrationConcise · To the pointRetro · Classic | Casual · ChattyCute · HeartwarmingGentle · SoothingNiche · NerdyPremiumRefined · PolishedSerious · WeightyTrending |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Stationery & Hobby | Kraft · RecycledMinimal · RestrainedRetro · ClassicSmooth writingVivid colorWeighty · Premium feel | Cute · PlayfulLight · CasualNiche · IndieNo bleed · CleanPremiumTrendingWriting feel · Finish |
| Art & Craft | Dark · HeavyIntense · BoldMinimal · RestrainedNatural · UnderstatedRetro · Classic | Cute · HeartwarmingHeavy · SeriousLight · CasualNiche · IndiePremiumRefined · PolishedSubtle · LingeringTrending |
| Photo & Video | Bold · StrikingFilm look · RetroMinimal · SimpleMoody · Low-keyNatural light | Casual · LightClean · IntuitiveCute · PlayfulNiche · EnthusiastPremium · FlagshipRefined · PreciseSoft · Muted toneSolid · SturdySubtle · QuietTrending · Latest |
| Gardening | Minimal · ModernNatural · WildStatement · BoldVintage · Antique | Artisan · RareClean · TidyCute · PastelGentle · WarmLuxe · Hotel-likePractical · EasyRefined · ChicSubtle · CalmTrending |
| DIY & Crafts | ★ Difficulty · Guidance★ Kit contents★ Yarn quality · ColorMinimal · RestrainedNatural fibersVintage · RetroVivid · Colorful | Cute · CharmingIntricate · DelicateLight · CasualNiche · IndiePremiumSoft · FluffyTrendy · On-trend |
| Musical Instruments | ★ Playability★ Tonewood · Solid top★ Tuning · IntonationColor · FinishSimple · CompactVintage · Relic | Clear · ArticulateCute · HeartwarmingDeep · FullHigh-end · HandmadeLight · CasualMellow toneNiche · IndieTrending |
| Board Games & Puzzles | ★ Components · Pieces★ Players · Play time★ Rules · Difficulty★ Strategy · ReplayArtwork · ColorClassic · RetroMinimal · Restrained | Buzzy · TrendyCute · CharmingHeavy · MeatyLight · CasualNiche · IndiePremiumRefined · Polished |
| Figures & Collectibles | ★ Articulation · Parts★ Condition · Box★ Rarity · Limited★ Sculpt · PaintDynamic · ImpactMinimal · RestrainedVintage · Reissue | Cute · ChibiHigh-end · PremiumHyped · TrendingLight · CasualNiche · CultPrecise · Intricate |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Wellness | Classic · NostalgicFloral · AromaFresh · RefreshingNatural · EcoSimple · Minimal | Clean · HygienicCozy · SoftCute · AdorableDeep restLight · Easy to startNiche · EnthusiastPremiumQuiet · CalmRefined · Well-runTrending · Hot spot |
| Spa & Massage | ★ Facility · Hygiene★ Pressure · Technique★ Session · Time★ Therapist skillClassic · NostalgicFloral oilsHerbal · FreshSimple · MinimalWoody · Cypress | Cute · AdorableGentle touchLight · Easy to startLuxurious · UpscaleNiche · EnthusiastQuiet · DimRefined · Well-runTidy · NeatTrending · Hot spot |
| Hair Salons | ★ Damage · Care★ Longevity · Hold★ Pricing · Upcharges★ Stylist skillClassic · NostalgicHigh-tone · BleachSimple · Minimal | Light · Easy to startLovely · SweetNeat · TidyNiche · EnthusiastRefined · ChicSoft · NaturalTrendy · On-trendUpscale · Private |
| Skin Clinics & Facials | ★ Doctor · Consultation★ Equipment · Genuine★ Pain · Downtime★ Results · EfficacyClassic · NostalgicHygiene · SanitarySimple · Minimal | Cute · AdorableGentle · Low irritationLight · Easy to startNiche · EnthusiastRefined · Well-runSubtle · NaturalTrending treatmentsUpscale · Private |
| Sleep Goods | ★ Blackout · Noise block★ Breathable · Cooling★ Support · Height★ Washable · HygieneClassic · NostalgicNatural materialsSimple · Minimal | Crisp · DryCute · AdorableHotel qualityLight · Easy to startNiche · EnthusiastPlush · SoftRefined · Well-runTrending · Hot spotWeighted · Snug |
| Meditation & Mindfulness | ★ Guidance · Narration★ Posture · Support★ Program · Structure★ Sound · AudioClassic · NostalgicMinimal · SimpleWoody · Incense | Approachable · EasyClean · UnclutteredCute · AdorableNiche · EnthusiastPremiumQuiet · SubtleRefined · Well-runSoft voiceTrending · Hot spot |
| Saunas & Bathhouses | ★ Cold plunge · Air bath★ Facility · Cleanliness★ Heat · LoylyCharcoal · Wood fireClassic · NostalgicClay · Natural stoneSikhye · Baked eggsSimple · MinimalWoody · Cypress | Affordable · No-frillsCute · AdorableHip · BuzzyNiche · EnthusiastQuiet · UncrowdedRefined · Well-runUpscale · Premium |
| Massage Devices | ★ Fit · Targeting★ Heat function★ Low noise★ Power · IntensityClassic · NostalgicCompact · Portable | Cute · AdorableHuman touch · GentleLight · Easy to startNiche · EnthusiastPremium · High-endSleek · ModernSturdy · SolidTrending · Hot spot |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Education | Classic · NostalgicHands-on · Real-worldIntense · ActiveSimple · Minimal | Advanced · RigorousCute · AdorableKind · Easy to followLight · Easy to startNiche · EnthusiastPremiumRefined · Well-runStructured · ClearTrending · Hot spot |
| Language Learning | ★ Flexible Booking★ Levels · Curriculum★ Native Tutors★ Speaking PracticeClassic · NostalgicConcise · Focused | Cute · AdorableEasy · LightIntensity · RigorKind · PatientNiche · EnthusiastPremiumQuality · PolishTrendy · Popular |
| Early & Elementary Learning | ★ Adaptive Level★ Materials · Content★ Play-based · Hands-on★ Tracking · FeedbackClassic · NostalgicColorful · CharactersSimple · Minimal | Cute · CharmingEasy · LightGentle · CaringNiche · EnthusiastPremiumRefined · Well-runStructuredTrendy · Buzz |
| Certifications | ★ Fast Track★ Pass Rate★ Past Papers · Drills★ Refund · SupportClassic · NostalgicKey Points · Summary | Cute · AdorableEasy · LightIn-depth · ComprehensiveNiche · EnthusiastPremiumPromising · In DemandQuality · ExpertiseStructured · Clear |
| Coding & IT Education | ★ Current Tech Stack★ Hands-on Projects★ Job Support★ Mentoring · Code ReviewClassic · NostalgicConcise · Focused | Cute · AdorableEasy · Step by StepIntensive · ImmersiveNiche · EnthusiastPremiumQuality · PolishStructured · ClearTrendy · Buzz |
| Academies & Tutoring | ★ Close Monitoring★ Grades · Results★ Small Class · 1:1★ Teachers · ExplainingClassic · NostalgicKey Points | Cute · AdorableKind · CaringLight · Easy to startNiche · EnthusiastPremium · EliteRefined · Well-runStrict · IntensiveStructured · ClearWell-known · Buzz |
| Self-development & Talks | ★ Actionable Tips★ Networking · Community★ Q&A · Replay★ Speakers · ExpertiseClassic · NostalgicConcise · Takeaways | Cute · AdorableDepth · InsightEasy · LightheartedLogical · ClearNiche · EnthusiastPolished · ClassyPremiumTrendy · Buzz |
| Online Classes | ★ Access Period★ Feedback · Q&A★ Kit · Supplies★ Video QualityBite-sized · FocusedClassic · Nostalgic | Cute · AdorableEasy to FollowKind · PatientPremiumStylish · PolishedTrendy · BuzzUnique · Niche |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Finance | ★ Capital safetyAggressive investingEstablished · ProvenSimple · Low-fee | Clean · TransparentConservative · SteadyFriendly · WarmPremium · VIPRefined · ProfessionalSmall-sum · Low-barrierSpecializedStable · Long-termTrending |
| Credit Cards | ★ Annual Fee★ Discounts · Perks★ Rewards · Cashback★ Spend Rules · CapsEstablished · TraditionalSimple · Flat | Friendly · WarmPremium · High-endSleek DesignSpecializedTransparent · ClearTrendy · PopularVersatile · All-round |
| Insurance | ★ Cash Value · Surrender★ Claims · Payout★ Coverage★ Premium · PaymentsEstablished · TraditionalSimple · Easy Signup | Friendly · WarmHelpful ServicePremium · VIPSolid · RobustSpecializedThorough · ExpertTransparent · ClearTrending · NewValue · Reasonable |
| Savings & Deposits | ★ Deposit Limits · Terms★ Deposit Protection★ Interest Rate★ Term · MaturityEasy · OnlineEstablished · Traditional | Conservative · Low RiskEasy · ApproachableFriendly · WarmPremium · VIPRefined · ProfessionalSpecializedStable · SteadyTransparent · ClearTrendy · Popular |
| Stocks & ETFs | ★ Diversification★ Dividends★ Fees · Expense Ratio★ Volatility · RiskEasy · Auto InvestEstablished · Traditional | Conservative · DefensiveFriendly · WarmLight · EasyPremium · VIPSpecializedStable · Blue-chipStrategic · DisciplinedTransparent · SimpleTrendy · In Focus |
| Digital Assets | ★ Fees · Spread★ Liquidity · Volume★ Regulation · Protection★ Security · CustodyEstablished · TraditionalSimple · Intuitive UI | Conservative · DCAFriendly · WarmLight · EasyPremium · VIPPro · AdvancedSpecializedStable · EstablishedTransparent · ClearTrendy · In Focus |
| Pensions & Retirement | ★ Fees · Costs★ Payout Options★ Returns · Management★ Tax BenefitsEstablished · TraditionalSimple · Auto Pay | Conservative · PreservingFriendly · WarmLight · EasyPremium · VIPSpecializedStable · SolidStrategic · SmartTransparent · ClearTrending · New |
| Mobile Payments | ★ Acceptance★ Checkout Speed★ Rewards · Cashback★ Security · AuthEstablished · TraditionalSimple · Intuitive | Friendly · WarmPremium · VIPReliable · StableSleek · StylishSpecializedTransparent · ClearTrendy · PopularVersatile · All-round |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Housing | ★ Safety · ManagementLight · ViewNew · Well-keptOlder · RedevelopmentOpen · High ceilingsQuiet · PeacefulSpace-efficient | Artisan · RareBrand · FinishCozy · SoftCute · PastelPractical · EasyPremium complexStructure · InsulationTrending |
| Workspace | Clean · TidyCozy · SoftMinimal · ModernNatural materialsStatement · BoldSubtle · CalmVintage · Antique | Artisan · RareCute · PastelLuxe · Hotel-likePractical · EasyRefined · ChicTrending |
| Apartments | ★ Amenities · Grounds★ Floor plan★ Location · TransitBuild · InsulationLight · ViewMinimal · ModernOlder buildSoundproofing | Artisan · RareClean · Well-keptCute · PastelIn demandLuxury · High-endPractical · EasyStylish · Facade |
| Remodeling & Renovation | ★ Quote · Cost★ Storage · Flow★ WorkmanshipAccent · ColorMinimal · ModernVintage · ClassicWood · Natural | Artisan · RareCozy · WarmCute · PastelLuxe · Hotel-likeNeat · TidyPractical · EasyRefined · TastefulTrendy · Current |
| Moving | ★ Crew · Equipment★ Packing · Protection★ Punctual · Fast★ Quote · PriceLight loadVintage · Antique | Artisan · RareCute · PastelEasy · SimpleKind · ConsideratePremium · Full-serviceRefined · ChicTidy · OrderlyTrending |
| Officetels & Studios | ★ Furnished★ Location · Transit★ Rent · Fees★ Security · SafetyCompact · EfficientLight · WindowsLoft · High ceilingSoundproofingVintage · Antique | Artisan · RareCleanCozy · SnugCute · PastelLuxe · Hotel-likePractical · ValueStylish · AestheticTrending |
| Smart Home | ★ Automation · Remote★ Compatibility★ Connection · Response★ Security · PrivacyMinimal · SlimVintage · Antique | Artisan · RareCute · PastelCutting-edgeEasy · IntuitivePremiumRefined · Modern |
| Coworking Spaces | ★ Amenities★ Desk · Setup★ Location · Access★ Price · TermsLight · GreeneryModern · MinimalQuiet · SoundproofVintage · Antique | Artisan · RareCasual · Laid-backClean · Well-keptCute · PastelHip · TrendyPolished · ProfessionalUpscale · Premium |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Events & Wedding | Classic · TraditionalIntense · ActiveNatural · EcoSimple · Minimal | Cute · AdorableLight · Easy to startLuxury · FormalNiche · EnthusiastQuiet · CalmRefined · Well-runTrending · Hot spot |
| Apps & Services | Bold · StrikingMinimal · SimpleRetro · Classic | Casual · LightClean · IntuitiveCute · PlayfulEasy · IntuitiveNiche · EnthusiastPremium · FlagshipRefined · PreciseSubtle · QuietTrending · Latest |
| Weddings | ★ Coordination★ Food · Catering★ Hall · Layout★ Quote · CostClassic · VintageGarden · DaylightMinimal · Simple | Elegant · ClassyGrand · LuxuriousLight · EasyRomantic · LovelySpecializedTrendy |
| Flowers & Florists | ★ Arrangement · Wrapping★ Delivery · Timing★ Freshness · Vase lifeEstablished · TraditionalFragranceMinimal · Single stemNatural · WildVivid · Bold | Light · EasyLush · LuxeMuted · Soft tonesPretty · LovelyRefined · ProfessionalSpecializedTrendy · Aesthetic |
| Photo Studios | ★ Lighting · Color★ Posing · Direction★ Price · Package★ RetouchingColor · ConceptFilm · B&WNatural lightSimple · Effortless | Bright · LovelyClean · NeatEditorial · ChicLight · EasyPremium · VIPSpecializedTrendy · Hip |
| Subscription Services | ★ Cancel · Flexibility★ Delivery · Schedule★ Price · Discounts★ Variety · ContentsEstablished · TraditionalSimple · Just enough | ConvenientFriendly · WarmNiche · UniquePremiumRefined · ProfessionalTrendy · Buzzy |
| Laundry & Dry Cleaning | ★ Fabric · Shape★ Pickup · Delivery★ Pressing · Finish★ Stain removalEco · GentleEstablished · TraditionalSimple · EffortlessSoap · Linen scent | Clean · Like newConvenientFriendly · WarmLight · UnscentedPremium careRefined · ProfessionalSoft · FluffySpecializedTrending · New |
| Home Cleaning & Repair | ★ Booking · Timing★ Quote · Price★ Skill · Expertise★ Thorough · DetailedEco · Non-toxicEstablished · TraditionalSimple · Effortless | ConvenientFriendly · WarmKind · ConsideratePremiumRefined · ProfessionalSpecializedSpotless · SparklingTrending · New |
| Party Supplies | ★ Durability · Quality★ Easy setup★ Kit · SetColorful · VividMinimal · MonoNatural · RusticRetro · Vintage | Chic · ElegantCute · LovelyGold · GlamLight · EasySpecializedTrendy · Insta |
| Field | Attribute cards | Perception cards |
|---|---|---|
| Political Party | ★ Approval · Polls★ Economy · Livelihoods★ Elections · Nominations★ Leadership · Figures★ Policy · Pledges★ Scandals · Probes★ Security · Diplomacy | ★ Competent★ Conservative · Right★ Controversy · Infighting★ Hardline★ Moderate · Cooperative★ Progressive · Left★ Renewal · Change★ Stable · Responsible |
| Politician | ★ Allegations · Trials★ Approval · Fandom★ Career · Background★ District · Elections★ Pledges · Vision★ Remarks · Moves | ★ Approachable★ Blunt · Combative★ Charisma · Leadership★ Clean · Principled★ Competent · Expert★ Controversy · Risk★ Ideological Lean |
| Public Agencies | ★ Fees · Charges★ Hiring · Work★ Service · Help Desk★ Services · Procedures★ Support · Benefits | ★ Bureaucratic★ Easy · Helpful★ Fair · Transparent★ Stable Job★ Waste · Favoritism |
| Celebrities & Public Figures | ★ Controversies★ Looks · Visuals★ Popularity · Fandom★ Private Life★ Talent · Skill★ Works · Activities | ★ Charisma · Allure★ Chic · Elegant★ Cute · Innocent★ Likable · Good Character★ Unlikable · Attitude |
| Sports Teams | ★ Fan Culture★ Manager · Tactics★ Record · Standings★ Roster · Strength★ Stadium · Game Day | ★ Exciting · Attacking★ Grit · Fighting Spirit★ Slump · Listless★ Storied · Tradition |
| Employers & Companies | ★ Business · Results★ Growth · Career★ Hiring Process★ Pay · Compensation★ Perks · Work Setup | ★ Flat · Autonomous★ High Pressure★ Innovative · Bold★ Rigid · Hierarchical★ Stable · Solid |
| Universities & Schools | ★ Admissions★ Campus · Facilities★ Jobs · Outcomes★ Majors · Programs★ Tuition · Scholarships | ★ Competitive · Tough★ Free · Lively★ Practical · Career-Focused★ Prestige |
| News Media | ★ Errors · Sanctions★ Programs · Anchors★ Ratings · Reach★ Reporting | ★ Biased★ Fair · Neutral★ In-depth · Sharp★ Left-Leaning★ Right-Leaning |
| Nonprofits & Charities | ★ Finances · Transparency★ Giving Options★ Programs | ★ Distrust★ Kind · Sincere★ Professional★ Trustworthy |
| Public Policy | ★ Benefit Amount★ Budget · Impact★ Eligibility★ How to Apply★ Rollout · Changes | ★ Bold · New★ Complicated★ Effective · Felt★ Fairness |
Emotions (15 shared, in 4 groups)
| Emotion | Group | Meaning | Example words |
|---|---|---|---|
| Relaxed | Ease | rested, unwound | relax, relaxing, relaxation, unwind, chill, restful |
| Calm | Ease | quiet, settled | calm, calming, peaceful, serene, mellow, quiet moment |
| Warm · Comforted | Ease | comforted, cared for | cozy, comfort, comforting, snug, heartwarming, warm feeling |
| Nostalgic | Ease | reminded of the past | nostalgic, nostalgia, reminds me of, childhood memories, throwback |
| Excited | Vitality | full of anticipation | exciting, excitement, thrill, thrilling, buzz, can't wait |
| Joyful · Fun | Vitality | having fun | fun, delight, delightful, joy, joyful, playful |
| Refreshed | Vitality | lifted, re-energised | refresh, refreshing, uplift, uplifting, energizing, energising |
| Curious · Intrigued | Vitality | intrigued by something new | curious, intriguing, surprising, unexpected, novel experience, mind blown |
| Romantic | Vitality | romantic, affectionate | romantic, romance, date night, swoon |
| Confident | Confidence | self-assured | confident, confidence, empower, empowering, stand out, turn heads |
| Proud · Accomplished | Confidence | proud of an achievement | proud, pride, accomplished, achievement, collectible, worth showing |
| Special · Pampered | Confidence | pampered, special | indulge, indulgent, splurge, treat yourself, pampered, special occasion |
| Reassured | Trust | able to rely on it | trust, trusted, trustworthy, reliable, reliability, peace of mind |
| Satisfied | Trust | glad they bought it | satisfied, satisfying, no regret, worry free, worth it, worth every penny |
| Connected | Trust | connected with others | together, with family, bonding, connection, belonging, community feel |
The 15 emotions are not a fixed research scale; they follow consumer-emotion research (Richins’ Consumption Emotion Set, EsSense for food and drink) and cover the positive feelings most often put into words when buying. Each field adds its own emotion words.
Values (Schwartz’s 10 basic values, 5 groups)
| Value | Meaning | Group |
|---|---|---|
| Self-direction | choosing and expressing in one's own way | Openness |
| Stimulation | new, stimulating experiences | Openness |
| Hedonism | sensory pleasure | Hedonism |
| Achievement | succeeding and being recognised | Self-enhancement |
| Power · Status | status and prestige | Self-enhancement |
| Security | safety and stability | Conservation |
| Conformity | fitting in, not standing out | Conservation |
| Tradition | continuing heritage | Conservation |
| Benevolence | caring for people close to you | Self-transcendence |
| Universalism | living in harmony with nature and others | Self-transcendence |
| Case | Handling |
|---|---|
| Site names containing taste words | Site and service names (e.g. ‘Namuwiki’, where ‘namu’ means wood) are removed before analysis. |
| Letters inside proper nouns | ‘Audi’, ‘Canada Dry’, ‘Ballantine’s’ (バラ = rose) are not counted as taste words. |
| Inflections and spaced compounds | Inflected forms and spaced compounds (‘smooth ride’) are accepted. |
| Negation and excess | ‘not too sweet’, ‘too heavy’ count as avoidance; praise and lists of options do not. |
| Words from other fields | Scent and flavour cards a field does not use take no shared words (a ‘vanilla beige seat’ is not sweetness); shared words that contradict a field’s card name are dropped. |
| Emotion or context words in cards | ‘Comfortable’ goes to the emotion layer, ‘daily’ or ‘beginner’ to the context axis, so nothing is counted twice. |
| Ambiguous keywords, unknown field | The field is set by CEP Finder’s sense resolution and a vote across seeds; if still unknown, the shared lexicon is used. |
| New categories | A new field is created after repeated sightings, but not if its words are borrowed from another field. |
| Cards that do not fit the subject | When a party or politician gets only perfume-origin generic cards (woody, floral …) or single-source cards, card auto-fix runs: ① the collected sentences are matched against every field's card vocabulary and, if one fits (e.g. ‘Political Party’ in Public, Civic & People), the report is recomputed there; ② otherwise new cards are found and validated (sentences, source types, co-occurrence, overlap with existing cards) and switch on once another input confirms them. The report says what was done above the ladder; people can rename, re-layer or reject cards on the quality screen. |
| Cards with one sentence of evidence | Kept, faded and marked ‘1 source’. |
| No attribute evidence | Shown as ‘No attribute evidence’ rather than filled with generic cards. |
| No evidence for a link | Drawn from convention, dashed and tagged [derived]. |
| Thin capture | PAA and related searches are followed once more; with no taste words at all, only the knowledge-graph view is shown. |
| New words | Queued as candidates with a suggested layer and card, reviewed by a person, then added. Human decisions are never auto-reverted. |
| Older saved reports | Without raw input they cannot be recomputed; a notice is shown and links are approximated from the kept evidence. |
| Comparison G1 subject attribution | Comparisons count only sentences that mention the brand or subject by default; other brands' and category sentences are left out. |
| Comparison G2 comparability | Seeds (category or merchandise seeds), domain, consumer share (20 pt+ apart) and search data are checked first; mismatches trigger a warning and balanced seed suggestions. |
| Comparison G3 evidence strength | Cards with fewer than 2 distinct sentences are dropped; a gap is called a gap only when its 90% resampling interval excludes zero. |
| Comparison G4 who said it | Each card shows its consumer share; under 20% it is marked ‘mostly market language’. A consumers-only view is available. |
| Comparison G5 display conditions | Demographics only when measured and 3 pt+ apart; avoidance only with 2+ consumer sentences. |
It is right to state these. Using a tool without knowing what it cannot do leads to wrong conclusions.
Taste Finder v2.0 · Taste Intelligence Framework v5 · Sensory lexicon · Lexicon quality · a77cd75db351
Give a keyword (category, product or brand) and it extracts sensory and emotional words from related searches, SERPs, AI Overviews and People Also Ask, groups them into taste tribes and saves a report. Product planners and marketers use it to choose product language and messages. Data comes from ListeningMind DaaS and Maistro lmpipe for Korea, the US and Japan. Reports can be compared.
Key ideasTaste tribePeople Also Ask (PAA)AI OverviewSearch result page (SERP)
Works well withCEP FinderBrand FinderBrand Naming Agent